Revive Wellness celebrates revival with ribbon cutting

When Denise Crowell became a licensed massage therapist in 1997, the last thing she wanted to do was own her own business.  

“This was not even in my plan,” Crowell said. “This was not even a thought of my dreams. When I moved here in 2005 and started my own practice in 2006, it was me working for myself. I did not want a brick-and-mortar. I did not want employees.” 

Working for herself allowed Crowell the freedom to be present and spend time with her own family, and for 11 years, Crowell practiced massage therapy in Gulf Breeze.  

“I didn’t ‘just open’ Revive Wellness, if you know what I mean,” Crowell said. “I’ve been blessed to build a strong clientele having been known in the community, as well as raising my daughter, who played volleyball for Gulf Breeze and ended up playing D1 volleyball.” 

Revive Wellness celebrates revival with ribbon cutting

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But in 2017, Crowell thought she was done with massage therapy for good.  

“I walked away from my massage practice, and had no intentions of ever coming back,” Crowell said. “In October 2019, being retired for three and a half years, God nudged me and said, ‘You’re going back into practice.’ I was arguing with myself, ‘I don’t want a brick and mortar, I don’t want employees.’ Next thing I know, it’s a strong nudge to where it was like, ‘Here’s your building, here’s the name, Revive.'” 

Revive Wellness at 2709 Gulf Breeze Parkway in Gulf Breeze recently celebrated 1,000 followers on social media, along with its opening, with the Gulf Breeze Chamber of Commerce hosting a ribbon cutting to make it official. 

Revive Wellness is now open at 2709 Gulf Breeze Parkway in Gulf Breeze.

“Now that we’re open, it’s been such a blessing,” Crowell said.  

With the renovations complete and personnel in place, returning to massage therapy has been a revival for Crowell. Literally.  

“My first week I was open here, I ended up doing 28 massages,” Crowell said. “The clients came back. It was like I didn’t even skip a beat.”