Nails did, hair did, everything did.
Blushington, a female-led beauty, skincare, haircare, and wellness company, is reinventing the beauty business model.
The pandemic massively disrupted the way consumers prefer to experience beauty, with many consumers engaging with beauty services and brands from the safety and convenience of their own homes.
Blushington reinvented itself from a primarily brick- and-mortar retailer to a digitally-led experiential platform, providing live and virtual makeup classes for those who wanted to get dolled up with no place to go.
This female-pioneered beauty company aims to uplift women no matter the occasion—or any occasion at all.
Transforming its virtual services into an elevated in-store experience, Blushington announced a partnership with Blo Blow Dry Bar, North America’s original blow dry bar and the world’s largest blow dry bar franchise.
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Blushington’s new collaboration with Blo Blow Dry Bar enables customers to enjoy a full range of beauty services, as well as a curated assortment of products. A one-stop-shop for all things glam. Name something better, we’ll wait.
As part of the partnership, Blo employees will have access to Blushington Academy, an online makeup artist certification course that combines in-class learning with on-the-job training. You’ll look so good, you’ll have your crush blushing!
Blushington is continuing to reinvent the beauty business model to reflect changes in consumer shopping habits brought about by the covid pandemic. Just because we can leave our homes now, doesn’t mean we don’t want to live in our sweatpants.
This pop-up, known as ‘Blushington Beauty that will Blo you Away,’ is yet another example of how the company is engaging new consumers to bring its unique virtual experiences to life with complementary partners.
A curated retail edit will be available online and in stores at 8 Blo locations in Sacramento, CA; Orlando, FL, Jacksonville, FL; Atlanta, GA; Greenvale, NY and Houston, TX.
“Offering hair and makeup together clearly makes a lot of sense from a customer’s perspective, but investing in cosmetics and skincare inventory and beauty services can be a big barrier to entry for many brands and brick-and-mortar retailers. By providing Blo with our product assortment and upskilling their team through enrollment in Blushington Academy, we are all working together to focus on the best solutions for the customer,” said Natasha Cornstein, CEO, Blushington.
Blo’s mission is to enhance the lives of those in our Blo community with our beautiful blowouts and makeup services,” said Vanessa Yakobson, CEO at Blo Blow Dry Bar. “We are excited to be launching a Blo x Blushington pop-up in select locations to give our guests an opportunity to experience ‘the Blushington way’ and to give the talented employees working at our franchised locations access to an enhanced educational opportunity.”
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Photography by: Sourced from BCG-PR