Crunch Fitness invests more than  million in improving Sarasota gyms

Crunch Fitness, the gym franchise known for its low membership fees, said this week that it recently invested more than $1 million in its two Sarasota health clubs. 

The local Crunch franchisee, which owns 32 locations of the fitness chain in Florida and Georgia, said that it put $600,000 towards improving its gym at 3762 Bee Ridge Road and another $500,000 towards its 8440 Lockwood Ridge Road location near University Boulevard. 

Crunch Fitness on Bee Ridge Road shortly after the gym was allowed to reopen in May 2020. Crunch invested $1.1 million in renovating its two Sarasota gyms - this one and another on Lockwood Ridge Road.

The Bee Ridge club got all new lighting, new paint on the deck and new graphics, a brand new locker room, energy-efficient fans, an upgraded HVAC system, and new equipment, flooring and lighting. The club’s ceiling tile and grid also were removed.

The Lockwood Ridge location was completely rebuilt. The flooring was replaced, a new turf area was put in for members and the cardio equipment was relocated.

The company also removed older Cybex equipment from its University gym and added a new line of Ultra line of equipment by Matrix Fitness. The gym’s relax and recovery area also was updated. 

Crunch Fitness on Bee Ridge Road recently underwent $600,000 worth of renovations. Pictured is the gym in May 2020.

Geoffrey Dyer, president of the local Crunch franchisee, said that his company puts aside $60,000 per gym, per year just for improvements. The company might not use it every year, but the money does get put into revamping equipment and other upgrades when needed. 

“The depreciation is a real cost,” Dyer said. “Just like the nightclub business, you’ve got to continually reinvest in fitness clubs in order to be successful.”