45% of Americans Have Already Been Sunburned This Year

Though researchers surveyed consumers as the calendar turned to summer, 45% of Americans had already received their first sunburn of the year. Younger consumers reported higher rates of sunburns, with 61% of Gen Zers (ages 18 to 24) and 58% of millennials (ages 25 to 40) admitting to burns this year.

While it’s plausible that the possible end of the coronavirus pandemic has people eager to spend more time outside or travel to tropical destinations, it appears many may have neglected proper sun protection in the process.

45% of Americans Have Already Been Sunburned This Year

Of course, summer isn’t the only time people can get sunburned — especially if they live in a warmer climate. Yet only 1 in 4 consumers say they wear sunscreen year-round. Even in the summer, only 37% of people say they wear sunscreen daily or nearly every day. Consumers in the West are most likely to wear sunscreen year-round (31%, versus 26% in the South, 25% in the Northeast and 18% in the Midwest).

This is a graph of sunscreen in the summer

Just one sunburn represents enough sun exposure to increase the risk of skin cancer. And though people are less likely to be lying in the sun in the winter, sun exposure is just as dangerous then as it is in the summer.

{“backgroundColor”:”white”,”content”:”u003C/pu003Ennu003Cpu003EThough researchers surveyed consumers as the calendar turned to summer, 45% of Americans had already received their first sunburn of the year. Younger consumers reported higher rates of sunburns, with 61% of Gen Zers (ages 18 to 24) and 58% of millennials (ages 25 to 40) admitting to burns this year.u003C/pu003Ennu003Cpu003EWhile itu2019s plausible that the possible end of the coronavirus pandemic has people eager to spend more time outside or travel to tropical destinations, it appears many may have neglected proper sun protection in the process.u003C/pu003Ennu003Cpu003Eu003Cdiv class=”ShortcodeImageResponsive–root”u003En u003Cfigure class=”ShortcodeImage–root”u003En u003Cpicture class=”ShortcodeImage–picture”u003En u003Csourcen media=”(max-width: 1032.75px)”n data-srcset=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunburns-generation-m_om4auy 1x, http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_1600/v1/sunburns-generation-m_om4auy 2x”n/u003En u003Cimg alt=”This is a graph of sunburns by generation” class=”lazyload” data-src=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunburns-generation_vphzsl” src=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_1600/v1/sunburns-generation_vphzsl” data-srcset=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunburns-generation_vphzsl 1x, http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_1600/v1/sunburns-generation_vphzsl 2x”u003En u003C/pictureu003En u003C/figureu003Enu003C/divu003Enu003C/pu003Ennu003Cpu003EOf course, summer isnu2019t the only time people can get sunburned u2014 especially if they live in a warmer climate. Yet only 1 in 4 consumers say they wear sunscreen year-round. Even in the summer, only 37% of people say they wear sunscreen daily or nearly every day. Consumers in the West are most likely to wear sunscreen year-round (31%, versus 26% in the South, 25% in the Northeast and 18% in the Midwest).u003C/pu003Ennu003Cpu003Eu003Cdiv class=”ShortcodeImageResponsive–root”u003En u003Cfigure class=”ShortcodeImage–root”u003En u003Cpicture class=”ShortcodeImage–picture”u003En u003Csourcen media=”(max-width: 1032.75px)”n data-srcset=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunscreen-summer-m_lsyjmu 1x, http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_1600/v1/sunscreen-summer-m_lsyjmu 2x”n/u003En u003Cimg alt=”This is a graph of sunscreen in the summer” class=”lazyload” data-src=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunscreen-summer_vtbawk” src=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_1600/v1/sunscreen-summer_vtbawk” data-srcset=”http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_1600/v1/sunscreen-summer_vtbawk 1x, http://res.cloudinary.com/value-penguin/image/upload/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_1600/v1/sunscreen-summer_vtbawk 2x”u003En u003C/pictureu003En u003C/figureu003Enu003C/divu003Enu003C/pu003Ennu003Cpu003EJust one sunburn represents enough sun exposure to increase the risk of skin cancer. And though people are less likely to be lying in the sun in the winter, sun exposure is just as dangerous then as it is in the summer.u003C/pu003Ennu003Cpu003E”,”padding”:”double”}